Villa Market JP Co, the wholly owned operator of the supermarket chain, is taking a digital approach to boost sales growth this year.
The company has announced a partnership with Siam Commercial Bank (SCB) to launch two digital platforms, the VPlus Wallet app and shoponline.villamarket. com, in response to the consumer drift from cash to electronic payments. According to Pisit Poosanakhom, the company’s chief executive, customers can now do cashless shopping via 34 Villa Market branches nationwide.
The website lets shoppers buy goods from Villa Market outlets around the clock and choose to receive the goods through delivery or pick them up at Villa supermarkets, and will be made available this month. Pisit said the company is also developing various digital platforms and expects to provide a complete digital offering within the next two years. He said the moves will enable the company to keep its existing customer base, recruit new customers and reduce cash operations, one of the burdens of business management.