This blog has been provided by Dan About Thailand BLOG for Inspire.
As you may or may not already know, I am the MD for Thaivisa, an online media for foreigners with an interest in Thailand. In fact from the 1.2 million visitors each month, two thirds of this traffic comes from within Thailand – so expats or tourists already in the country. An interesting question came up recently regarding expat relationships.
Just the other week Thaivisa was contacted by a lingerie business curious as to the opportunity to promote on our site. My initial instinct was to think this would be a long shot for them but then it dawned on me: Expats must buy gifts for their loved ones.
The problem was with no market intelligence we could not scope the actual potential for them. So we decided to conduct an online survey to ascertain expats buying propensity for lingerie and underwear for the girlfriends and wives.
The survey attracted over 500 respondents and 396 of those were expats and so, using only expats replies, this is what we learned.
93% have Partners
Expats like having relationships just as people do world over, with only 8% being single. Of the 93%, 87% were with Thai partners.
38% buy gifts 3 or more times a year
A fairly healthy figure of 38% treat their partners outside the traditional birthday and Christmas annual gift buying occasions and buy more than 3 gifts per year. And be careful ladies, 1 in 10 said they never buy presents for their partners.
This blog was written for inspire : Dan About Thailand